Leading Marketing Teams through PE transition
The Company
Resource Innovations is a clean energy consulting company uniquely founded and led by women. They offer software-enabled solutions for utilities and consumers, and their growth has attracted many investment partners.
The Challenge
The company was courting new investors, while looking for continued client growth. They needed a strategic marketer to improve communications, develop the marketing team and find new ways for effective and efficient execution, especially as they continued to acquire new companies.
The Actions
Developed and implemented unique brand strategy, including new website
Provided executive team guidance on marketing team structure and strategy for future acquisition scenarios
Developed compelling Investor messaging, for presentations and website
Developed M&A Communications Plans
The Results
Developed first-ever Corporate marketing plans, focusing attention and resources to growth areas of the business
Increased website engagement rates by 50% vs previous site
Delivered 10x growth in traffic to landing pages featured in RI’s first-ever product campaigns
Created processes and templates for standardized Executive KPI reporting
Led Marketing teams through 2 acquisitions (TechniArt and Cadeo), as well as transition to new PE partner, Morgan Stanley
Renegotiated vendor agreements for efficiency/savings
Hired and onboarded 2 senior marketing leaders to lead the marketing team post-acquisition
The Feedback
“Marie elevated the team with her infectious energy, marketing expertise, and vast experience in strategic growth. She guided our executive leadership and partners through a robust rebrand, which involved many moving parts, including external agencies and an internal team learning on the fly. Her dedication to excellence and process was critical to our success during the rapid growth and restructuring of RI’s marketing team in 2023/24.”