The Company
Molis Coaching was founded by the #1 Invisalign Provider in the world, Ryan Molis. With his proven Invisalign coaching program, Ryan is Align Technlogy’s #1 customer, R&D consultant, and educator
Driving efficiency & effectiveness for B2B startup
Molis Coaching was looking for stability and growth. Their partnership with Align was in peril, their advertising agency was charging them too much and not delivering, and they had no business strategy or marketing team.
The Challenge
3-week assessment of situation concluding with presentation of actionable recommendations
5-month Fractional CMO service, where I developed measurable business goals, organizational structure, brand strategy and marketing plans/processes
The Actions
The Results
Shed agency and consultant waste to bring marketing % of revenue from 16% down to 12%, with a clear plan to decrease even further in 2023
Created self-sufficient in-house marketing team including new Marketing Director and expanded capabilities for high performing team members
Developed first-ever clear and differentiating brand strategy and integrated marketing plan
Implemented new strategy & process for KPI analysis reporting across entire team to share with Leadership
Improved relations with Align, eliciting senior management to comment on the new positivity and productiveness of partnership
“Thank you so much. You have exceeded my expenctions. I appreciate everything you’ve done. You’ve left our company five times better than you found it...you are wonderful at what you do!!!”